Programmatic marketing has set the marketing world on fire as it allows you to automate much of the advertising process including bidding and buying ads.
It basically allows to deliver ads to your target audience at the most ideal time. For example, if you’re selling winter jackets, your can set your ad to show automatically once winter sets in, and stop during spring. But that’s just the tip of the iceberg.
You can do so much more with programmatic marketing that will let you create better targeted ads, giving you the most value for your marketing budget and letting you create more effective campaigns.