Paid search or pay-per-click (PPC) advertising is a great way to build awareness of your products by making you more visible to your target audience when performing a search of a relevant product.

But more than that, it’s a fantastic tool to target customers at various stages of the buying process, from those who are still doing their research to those ready to buy.

Since PPC lets you gather data immediately, you can use those numbers to create even more effective campaigns and gauge how well your campaigns perform.