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With over 400 million users worldwide, Instagram has a massive customer base that you can reach if you want to engage them with stunning and interactive ads. You can use Instagram ads for a wide variety of goals, including directing users to your website, installing mobile apps, viewing videos, and increasing brand awareness, just to name a few.

Ads on Instagram can be divided into three: photos, videos, and carousel ads. Photos are ideal if you want to improve brand perception, increase awareness for your brand, or even generate leads. Videos, meanwhile, combine moving images and sound to get your message across and make it more engaging in the span of 30 seconds. Carousel ads are more flexible, making them more ideal for more extensive storytelling and increased engagement.