With the popularity of music streaming websites such as Spotify, audio advertising is here to stay. Plus, it has one of the lowest audience avoidance scores, which means it can be considerably effective in engaging and reaching your target market.
As of January 2016, Spotify had 100 million active users, with each one streaming music for 148 minutes daily on average. That’s a huge market that you can tap into and there’s plenty of exposure you can have through Spotify alone.
Then there’s Apple’s iAds™, which lets you reach nearly 1 billion Apple users worldwide on a wide variety of devices.
Audio advertising can be an ideal platform for different goals, such as lead generation, product launches, event promotions, improving brand perception, and boosting sales.