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Product launches can make or break your business. That’s why you need a strategy that will help create the much-needed buzz prior to launch.

Today’s technology has made it easier for you to segment your market so you can communicate with each one quickly and more effectively. For example, you may choose social media, email, and video to promote your product. You can then customise your message per platform, or use each medium as a stepping stone when building up the hype before your launch date.

For example, email can be effective if you want to build your customer base first as you can use it to get their contact details. Meanwhile, you can use social media for flash sales or for paid ads while also generating a customer database you can use to boost your market knowledge. Then finally, video may be suited for viral campaigns that you can employ before, during, and after launch.

Whatever strategy you decide on, we’ll provide you with our market knowledge, expertise, and professionalism to make your product launch a resounding success.